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Why You Should Use Article Directories to Promote Your Website
If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
What Article Directories Are
Before you can use an article directory, you have to know what one is. Article directories are websites where thousands upon thousands of articles on just about any subject are posted. They are generally categorized to make it easier for readers to find information they want. They are also linked together, so a reader reading about "Hawaii travel" will naturally go from article to article on that topic. People can use the articles they find in the directories on their own websites, either for free or for a small fee. Authors pay nothing to submít to article directories. HP Pavilion dv3z series
How Article Directories Benefit Online Businesses
You are probably thinking, "Sure, that's great. But how does an article directory help me promote my business? Doesn't giving away free content defeat my purpose as an online business?"
These are great questions. When you submít an article to an article directory, it will contain a bio with a link to your website. Since you are the author of the article, you are allowed to include this information.
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This means that anyone who is searching online and comes across the article directory will see a link to your site. Not only that, but the people who use the content on their own websites are required to keep it exactly as it appears in the directory. This means that your link could show up on hundreds of websites.
Article directories are generally large websites. This means that the web spiders are attracted to them. Having your link in these articles is a crucial part of an online linking campaign. HP Pavilion dv4t series
How to Make Your Submissions Effective
If you are going to submít to article directories, you need to do two things. First, you need to learn about proper keyword usage. You need the right percentage of keywords in your article, and they need to appear naturally within the content. This will draw the search engine spiders to the article, thus exposing people to your link at the bottom. 
You also need to make your content unique and helpful. If your article is the same as thousands that are already online, other website owners will not want to use it. Also, if the information is not helpful, people will not read the entire article. Your goal is to have them read the entire article so that they will click at the link on the bottom.
Having helpful information in the article also helps the reader view you as an "expert" in the field. This is important, because you want them to have a reason to click on the link. If they are reading useless information, they will have no desire to visit your site. Also, proving that you are knowledgeable about a particular topic will show that whatever product or service you are marketing is worth buying.
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What to Do if You Can't Write
At this point you are probably wondering what you can do because you can't write. You are an entrepreneur and business owner, not a writer. The good news is that you have options.
You can hire a freelance writer to "ghostwrite" the article for you. Ghostwriting means writing the article in your name. Instead of placing his or her name on the article, the freelancer uses your name and your business link. You will need to pay for this service, but the amount you will pay for a quality article is far less than the amount you would pay for an advertising campaign, and a well-written article placed in the right article directoríes will draw more traffíc to your site than just about any other form of advertising.
Where can you find ghostwriters? There are a variety of online classifieds where you can post your job requirements or search for available writers. You can ask for quotes to help you learn what the going rate for a writer is. Keep in mind that you will pay more if you have detailed information that needs to be researched or if you are working on a tight deadline. You can also hire a content creation company to help you if you require numerous articles that would be too much for one individual writer.
If you do use a ghostwriter, be sure that you proofread the article before submitting it. You may find that the writer did not approach a particular topic as you would have wanted. You can ask the writer to rewrite the material, but posting something that is inaccurate or does not sound well written will detract from your goal of drawing traffic to your site. Risks of Using an Article Directory
There is only one main risk to using an article directory, and that is that someone will download your content and use it on their site without including the link. You can do some work to check for this, but it is hard to police. However, the occasional unscrupulous website owner who uses your content incorrectly is a risk worth taking for the many users who will give you a link on their site.
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Post Much and Often
Once you get the hang of using an article directory, post many articles, and post them often. The more fresh, relevant content that links to your page, the greater traffic you will receive. Be sure to continually research your keywords, because the keywords that people search for constantly change.
Also, submit your articles to a variety of sites. The most popular article directories may not draw a certain demographic of people. The more places that have your article and your link, the better your traffic results will be. Since these sites are free to use, you might as well submit to as many as you can.
Editor's Note: You can find the Top 50 Article directories ranked by Alexa rating and Google
Pagerank at:
www.vretoolbar.com
www.jackhumphrey.com
About The Author
Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of www.articleleeg.com, a popular article directory website.
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How To Use Twitter And Social Media Marketing To Explode Your Online Profits
by Jeremy Gislason
Posted on April 13, 2009
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!
What Is Twitter?
In case you’re not familiar with Twitter, it is a social media tool that allows people to know what their fellow twitterers (people using twitter) are doing at this very moment.
Are you getting ready for bed? Put that on Twitter! Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever? Well, you can put that on Twitter as well. There are no boundaries as to what you can put on Twitter. In Twitter, even the most mundane updates about your life can be pretty liberating.
Sounds simple, right? Perhaps, it is this simplicity that has made Twitter quite a sensation on the Internet. There’s also something amusing about knowing what other people are doing and letting them know your own business as well. This combination of fun and simplicity is what ultimately appeals to Twitter fans.
Applying Twitter In Business
If you’re business-minded, then you probably already have more than a few ideas on how to make this social media marketing tool work for you. Having a Twitter account allows you to inform your clients and would-be clients the progress in your company. You’re not putting up an ad every week (because that tends to be annoying). However, you get the chance to share with them what’s happening to your company’s products, people, tools, etc. right now.
Twitter, unlike MySpace and Facebook, poses an advantage for new and advanced marketers. As an efficient social media marketing tool, Twitter allows you to build a giant list of followers. It allows your clients and subscribers to see what you’re doing right now. It gives them access to your immediate profile and permits you to share your ideas with other twitterers. All free of charge.
How Twitter Can Explode Your Profits
While many people have other purposes and values for the use of the free service, the marketer can use Twitter to jumpstart a list of followers that can grow into thousands.
If you’re someone who sells used cars, you can use Twitter to attract members who are interested in automobiles. When a new shipment comes in, you can use Twitter to announce that the latest Ford model has arrived. Or if you’re having a sale, you can use Twitter to let everybody know about it.
These followers are the next best thing to customers. If they haven’t bought anything from you yet, then you can rest assured that they will be buying something soon. As long as you keep providing them something nice to look forward to, they will always be enticed to purchase something from your company.
Think of it as fishing. You already have the fish interested in your bait. All you have to do is wait for the fish to bite. According to quantcast.com, Twitter reaches about 6.1 million U.S. people every month. This social media tool has also reached other countries and is hugely popular in Japan. In fact, there are other Twitter-like applications that have popped up due to its insane fame!
Despite the huge popularity of Twitter, it is not a disorganized system that doesn’t have any limits. For example, you can only send 1,000 updates, 100 API requests and send 250 direct messages each day. And while there is no limit to the people who can follow you, the same freedom doesn’t apply vice-versa.
The maximum number of people you can follow is limited to 2,000. In Twitter-speak, to follow means to receive Twitter updates. This limit will only be lifted if you manage to attract more than 2,000 followers to your account.
According to Twitter, this is done to prevent SPAM users from adding up into their system and to prevent abuse from all current members.
It’s not that difficult to attract more followers into your account. In the long run, this will only make your Twitter account more meaningful because of the effort you’ve put into it.
The beauty at this stage is that once you are at such a level, it’s easier to attract new followers into your account. The benefits from taking such steps are acquiring your own list of eager followers (in which you can pitch your own products and services); and more importantly, gaining new business contacts.
Other Social Media Marketing Methods
There are other methods of social media marketing available for your use. Twitter isn’t the only way to enhance your business and get a constant flow of leads.
Other methods you can explore include:
1) Blogs
2) Community forums
3) Social networking sites such as Facebook, Myspace, and LinkedIn.
4) Video-sharing sites such as Youtube, Metacafe, Google videos, Yahoo videos, and AOL videos.
5) Content sharing sites such as Squidoo, Hubpages, Wetpaint, Qassia, and Google Knol.
These days, you shouldn’t just limit yourself to one thing. With the Internet as vast as it is, you should use every opportunity to make new contacts and establish yourself. Besides, think of all the new things you can learn from interacting with other people online!
Leave comments on your choice blogs and participate in forum discussions that allow for signature files after every post. Make informative videos and upload them to video-sharing sites. Explode your list of contacts through social networking sites. Share your knowledge and be recognized as an authority by submitting your content to content-sharing sites.
Not only will these help you establish credibility, you probably won’t even have to worry or stress about making money in the future. Remember that social media marketing, like any other marketing methods, works if you work it! Now like many of our mentors say – get to work!
Jeremy Gislason is co-founder of the world's leading client and content management system, the professional's choice all-in-one "create and manage your own membership sites" e-commerce solution: http://www.memberspeed.com
How To Use Facebook To Build Up Your Business
by Jeremy Gislason
Posted on April 9, 2009
Facebook is one of the most popular social networking mediums, and their membership numbers are increasing quickly. It is a great tool for networking; but like many tools available for networking on the web, promotional or marketing activities are frowned upon.
So be careful when using Facebook and do your online marketing activities under the radar, or you might miss out on a powerful tool to boost your business.
In this article, I’ll give you some vital pointers to maximize the power of Facebook.
1) Just like any other social site, be careful what you put in your profile.
You don’t want to be seen as a link spammer. And you don’t want to give away too much personal information either (unless you don't care that thousands of people may see your profile).
Just be careful with any personal details you put out there for others to see, such as where you live and pictures of your children. You do not want to pick up a stalker, especially when you are networking with strangers.
2) Don’t make the mistake of using your business name as your profile name, as this is against Facebook’s terms of service.
You are allowed to create other Facebook pages to brand your company, products or websites.
3) Respond to any friend requests and carefully send your own invitations. Make them personal and interesting.
Developing a great network is your long-term goal to generate a slow, but steady traffic stream to your websites. Use this tool to your advantage without being pushy or overbearing. Facebooks members hate spamming (who doesn’t?) and will carefully watch out for anything that violates their Terms of Service (TOS).
If you want to see profiles of those from another network, add them as your friends using the "Add to Friends" button. Follow the steps in the Edit tool to fill out any information you want others in your network, or others you accept as friends, to view.
4) Use various applications of Facebook.
Facebook has many applications which would make your networking experience easier or more enjoyable. Examples are applications for adding footage or photograph albums to your profile for others to see.
I’ll discuss two other powerful Facebook applications in a moment.
5) Use Facebook’s "My Questions" application to find out what people are exactly looking for concerning your niche.
This is where posters answer certain questions about themselves and what they are looking for on Facebook. They will also list their interests. Use this in your networking activities.
Unless they have expressed an interest in your field, do not invite them to join your friends list. Of course, you can still ask them if you genuinely want to be their friend.
But if you are there to network for your website business, then choose your friends wisely. This is how you are building your list and getting traffic to your website. So you have to manage your time well and eliminate non-productive activities.
Again, be very careful about Facebook’s TOS. Do not go against it because breaking the rules will get you banned.
6) Use "Facebook Discuss."
It is Facebook's answer to instant messaging. Chatting, or IM'ing, on Facebook is truly quite easy when you use Facebook Discuss .
Just go to your Facebook page and you can start using Facebook Discuss immediately. At the base of each Facebook page, you may see your Facebook Discuss tools.
The first of the 3 Facebook Discuss tools is the online friends tool. This simply tells you which of your Facebook buddies is online at this time. The next Facebook Discuss tool is notifications that may let you know if you have any new Facebook notifications right from the tool. The 3rd tool in Facebook Discuss is the real discuss tool.
7) Create and join Facebook groups.
Just as they have subscribed to your blog, they're going to join your Facebook group. So people looking on Facebook for related groups would feel welcome to join.
Facebook groups are viral selling mechanisms. Search Facebook for groups on your topic and related ones. In each of these groups, you can post a message on the group Wall or debate board, or you may use the Post a Link feature to inform the group's members of your group and your blog.
By promoting your Facebook group at first, rather than promoting your blog, you decrease the chance the group director will remove your message. Any Facebook member can make a group and invite users on their pals list to join.
A form prompts you to give the group a name, passing outline and class. At the following stage, you can customize your group's available applications, upload a profile photograph and set privacy levels.
A secret group is fascinating for work-related activity, but it will not show up in search results. Choosing a closed group might be the best idea for you to protect your privacy. You will be inspired to choose members from your friends list to join the group.
When you start a group on Facebook, you can invite members to join the group and share their thoughts, viewpoints and consultations about your product, idea or start-up. Invitations to join a Facebook group can be through your Facebook buddies, your Yahoo contacts, etc.
8) Integrate your application into specific areas of the Facebook profile.
A Facebook application can take on a lot of forms; but in order to entirely implement the selection of integration points and deliver a full user experience, it is advised that you integrate your application into specific areas of the Facebook profile
This permits millions of viewers to see your business everywhere on Facebook and attract potential patrons, who would naturally visit your start-up Internet site.
Remember to follow all Facebooks rules; otherwise, you’ll risk getting banned and your account deleted. This is not what you are looking for. Instead you want to use the group feature to promote your website within Facebooks rules. Do not overstep by thinking you can get around the rules. Use Facebook features to your advantage and you will see an increase in your website traffic.
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Copyright 2008 Vincent J Cantera All Rights Reserved
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